Showing of 'Spectre' to mark Heineken's James Bond links
HEINEKEN is continuing its global partnership with the iconic James Bond film franchise, the beer company has announced.
A campaign that builds on a 17-year partnership that spans seven Bond films features exclusive activities in 85 countries around the world. This includes an online activity in which Heineken fans in Thailand are invited to an exclusive viewing of the new Bond film, “Spectre”, at Embassy Diplomat Screens on November 7 and 8.
“This year marks the 17th year of our global partnership with the James Bond franchise,” said Pattapanee Ekahitanond, Heineken marketing manager at TAP Group. “It spans seven Bond films, starting with ‘Tomorrow Never Dies’ in 1997 until ‘Skyfall’, in which we played a key part behind the success of celebrating James Bond’s 50th anniversary in 2012.”
Thanks to its global partnership with the films, Heineken has become internationally known as one of James Bond’s favourite drinks. Bond’s unique personality is renowned for representing Heineken’s “Man of the World” concept of being independent, witty, inventive and resourceful.
In addition to Heineken’s integrated “Spectre” campaign, consumers in 85 countries are invited into the legendary world of James Bond with a television commercial called “The Chase”. It stars Daniel Craig, as Heineken is the only “Spectre” partner that is able to feature the actor in a TV commercial.
“In Thailand, we’re pleased to be part of a global partnership for the new James Bond film ‘Spectre’,” Pattapanee said.
“Heineken is offering consumers an interactive spy experience with ‘James Bond Weekend: Open Bond’s World’, a fun and exciting activity that lets you experience life on the edge as the fictional spy for a special screening night.
“All Heineken fans can watch |‘The Chase’ commercial and win tickets for the exclusive premiere of ‘Spectre’ on November 7 and 8 at Embassy Diplomat Screens by visiting Facebook.com/ Heineken or Instagram@heineken_th. This campaign will invite more than 600 Heineken fans to participate, as we anticipate more than 12 million people will see the various ‘Open Bond’s World” materials, at the cinema and online.”
